KATE AVILIA NGAYUA

Results-Driven Sales & Marketing Manager | Business Management & Customer Relations Specialist

About

Highly creative and self-motivated Sales and Marketing professional with over a decade of experience in business management, customer relations, and strategic market development. Proven ability to drive significant sales growth, optimize operational efficiency, and build strong brand presence across diverse industries. Adept at leading high-performing teams, fostering key client relationships, and implementing data-driven strategies to achieve ambitious business objectives and enhance market share.

Work Experience

Manager

Lulu Interiors

Jan 2020 - May 2024

Nairobi, Nairobi, KE

Managed comprehensive interior design projects from conceptualization to completion, overseeing client objectives, budgeting, material sourcing, and team performance to ensure high-quality delivery and client satisfaction.

  • Directed end-to-end interior design projects, from outlining client objectives and conceptualizing designs to managing budgets and timelines, ensuring successful completion and client satisfaction.
  • Coordinated and managed project budgeting, determining costs and requirements to maintain financial viability and resource allocation for multiple design initiatives.
  • Led and developed a high-performing team by training new employees and coaching existing staff, fostering a collaborative environment that improved overall team productivity and skill sets.
  • Implemented robust performance monitoring and evaluation systems, translating corporate goals into functional objectives and initiating actions to strengthen results and control expenses.
  • Streamlined operational processes by overseeing material sourcing, product selection, and design application, enhancing efficiency and ensuring alignment with client visions and project specifications.

Showroom Manager

INZU Furnishings

May 2016 - Dec 2019

Nairobi, Nairobi, KE

Directed showroom operations and staff, maximizing sales opportunities, maintaining brand image, and ensuring exceptional customer service while managing stock and implementing marketing initiatives.

  • Maximized sales opportunities with retail clients, trade professionals, designers, and the local market, consistently achieving sales targets and driving revenue growth for the showroom.
  • Developed and expanded the customer account base through targeted local marketing initiatives and strategic social media campaigns, increasing market reach and client engagement.
  • Optimized inventory management by reassessing stock weekly, minimizing distribution costs, and ensuring timely fulfillment of customer orders, enhancing operational efficiency.
  • Produced comprehensive weekly and monthly reports on sales performance, objectives, and forecasts, leveraging data to analyze trends and inform strategic planning for senior management.
  • Managed showroom staff and operations, ensuring the highest standards of customer service and brand image were consistently upheld, contributing to positive client experiences.

Sales and Marketing

Totosports Ltd

Jan 2011 - Dec 2014

Nairobi, Nairobi, KE

Developed and implemented marketing strategies that significantly increased the company's market share and promoted coaching-related programs to schools.

  • Developed and implemented effective marketing strategies that led to a significant increase in the company’s market share.
  • Delivered compelling presentations on Totosports Ltd coaching programs to numerous schools, successfully expanding client acquisition and program adoption.
  • Contributed to overall business development by actively participating in sales and marketing initiatives aimed at broadening the company's reach and impact.

Part time Sales and Marketing, Team Leader

Apex marketing

Jun 2007 - Dec 2009

Nairobi, Nairobi, KE

Promoted diverse client products and led a team of marketers, driving new product adoption and enhancing market presence.

  • Led and mentored a team of new marketers, enhancing their skills and capabilities in product promotion and client engagement.
  • Successfully promoted a diverse portfolio of new products to the market, contributing to increased brand visibility and sales for various clients.
  • Collaborated with clients to understand product unique selling points and developed effective marketing approaches to reach target audiences.

Sales Representative

Fashion Centre Thika

Jan 2006 - Apr 2006

Thika, Central, KE

Provided exceptional customer service, assisted clients in merchandise selection, and efficiently processed various payment types.

  • Provided personalized customer service by identifying client needs and recommending suitable merchandise, leading to enhanced customer satisfaction.
  • Effectively described product features and benefits, demonstrating optimal use and operation to facilitate informed purchasing decisions.
  • Managed and processed cash, check, and credit card payments accurately, ensuring smooth and efficient sales transactions.

Office Assistant

Mau Mau War Veterans Association Thika

Jan 2005 - Nov 2005

Thika, Central, KE

Provided comprehensive administrative support, managed office documentation, and streamlined information flow to enhance organizational efficiency.

  • Prepared, proofread, and managed a high volume of correspondence, invoices, presentations, and reports, ensuring accuracy and professional standards.
  • Streamlined office procedures and managed information flow internally and externally, improving communication and operational efficiency.
  • Established and maintained organized manual and automated information filing systems, enhancing document retrieval and record-keeping accuracy.
  • Coordinated and distributed incoming mail and managed office supply orders, ensuring smooth daily operations and resource availability.

Education

Customer Care

Alison Online courses

Jan 2015 - Feb 2015

Commerce

Kenyatta University

Jan 2006 - Dec 2010

Nairobi, Nairobi, KE

Microsoft Office Applications

Thika Computer College

Jan 2005 - Mar 2005

Thika, Central, KE

General Studies

Broadway High School

Jan 2001 - Dec 2004

Thika, Central, KE

Primary Education

Queen of Holy Rosary Primary School

Jan 1992 - Dec 2000

Thika, Central, KE

Skills

Business Management

  • Strategic Planning
  • Operations Management
  • Budgeting
  • Expense Control
  • Performance Monitoring
  • Goal Setting

Sales & Marketing

  • Sales Strategy
  • Market Research
  • Client Acquisition
  • Account Management
  • Brand Standards
  • Digital Marketing
  • Social Media Marketing
  • Sales Forecasting
  • Multichannel Marketing
  • Cold Calling

Customer Relations

  • Customer Service
  • Relationship Building
  • Client Satisfaction
  • Complaint Resolution
  • Stakeholder Engagement

Project Management

  • Project Planning
  • Timeline Management
  • Resource Allocation
  • Project Delivery

Team Leadership & Development

  • Team Management
  • Training & Development
  • Coaching
  • Performance Evaluation
  • Problem Resolution
  • Decision Making

Operational Efficiency

  • Stock Management
  • Inventory Control
  • Internal Audit
  • Process Improvement
  • Data Analysis
  • Reporting

Technical Proficiency

  • Microsoft Office Suite (Word, Excel, PowerPoint, Access)
  • POS Systems
  • ETR
  • PDQ

Communication

  • Interpersonal Communication
  • Networking
  • Presentation Skills
  • Written Communication

References

Edwin Nandwa

Director, Totosports Ltd, +254 713 185472, P.O Box 52160 00100 Nairobi, [email protected]

Eunice Maina

Human Resource Manager, Lulu Interiors, +254 714 400229, [email protected]